
(100% Free, No Obligation)















Are you sick of burning cash on marketing that only nets you low-quality leads?
Frustrated with prospects who never seem ready to commit?
Competing on price against subpar competitors driving you mad?
Is your desire to scale your business hampered by poor conversion rates?
Let's turn the tide on ineffective marketing today.
Here's a stark truth many shy away from:
Loads of traffic is useless if it doesn't convert to genuine clients.
Most agencies are great at winning you clicks, but what next?
They often drop the ball where it counts.
Many marketers will reel you in, promise the moon, and then, contract signed, they start pointing fingers when results don’t follow:
“You are not making enough content”
“Your website isn’t converting.”
“Cost of living pressure is slowing down leads”
“The traffic is good; your response is the issue.”
It’s all excuses.
If the marketing doesn’t bring tangible results, it’s not doing its job.
You deserve more than just excuses.
Enough with the mediocrity.
My name is Daniel Hersee, and I’m the Founder of Black Lion Digital.
Unlike the typical marketing smoke and mirrors, we specialise in crafting clear, effective strategies for tradies.
We understand your industry, and we know what works.
We cover every aspect of digital marketing, so you only need one agency — us.
We operate with full openness, setting clear expectations and maintaining constant communication.
We've transformed Tradie businesses with our bespoke strategies and real results.
If any of this sounds too good to be true, then I invite you to read on.
Let us prove to you why we’re unlike any other digital marketing agency in Australia.
Plus, discover what to expect when you work with us — and how to book a private, 45-minute ‘Apex Master Plan’ consult with me today.
To Elevating Your Business to New Heights,

Daniel Hersee
Founder, Black Lion Digital
(100% Free, No Obligation)
"As a typical business owner I was always struggling to make sure I was keeping up with my marketing to bring in new customers to our company. The results that we’ve got have really kept us #1 on Google. We’re getting a lot of Facebook inquiries from new clients and we've also moved into new markets as well."
"Black Lion has been super helpful - Danny and the team I just have so many good things to say about them. Super professional, really knowledgeable in all areas and they really get the results that you’re looking for."
(100% Free, No Obligation)

In one of the most competitive industries we cut through every competitor to generate millions of dollars in revenue.

We establish foundational marketing strategies that consistently generate massive results that you can set your watch to so you can scale confidently.

Employing our Apex Master plan methodology. Using the same ads we halved the lead cost from $51.53 to $24.89 in only 14 days

Leveraging our Apex Master plan, a high-value renovation market, generating 17 qualified leads for a $149 renovation quote/consult within just 30 days. Achieving an impressive cost per lead of just $26.64.
(100% Free, No Obligation)

Our approach is designed to turn every dollar you spend into measurable gains. Black Lion Digital focuses on strategies that have been tested and refined to increase your return on investment efficiently.

We tailor our marketing plans to fit the unique needs of your tradie business. From digital ads to social media strategies, we ensure that every tactic aligns perfectly with your business goals.

Efficiently generate and nurture leads to boost client acquisition. Our team specialises in creating seamless pathways for leads to become loyal clients, enhancing your conversion rates and business growth.

Get all your marketing needs met under one roof. We handle everything from lead generation and nurturing to managing your Google reviews, simplifying your marketing efforts and saving you time.
(100% Free, No Obligation)

Imagine building a house. The strength and stability of the roof depend entirely on the integrity of its framework. Each beam and support must be meticulously planned and placed. Missing just one could compromise the entire structure, leaving it weak against the elements.
The Apex Master plan is similar to the blueprint of a well-constructed roof— every piece must be in place to support your business's growth and ensure it can withstand the pressures of the market.
Apex Discovery: Identify prime opportunities in the tradie market, ensuring your marketing efforts are perfectly targeted.
Offer Construction: Develop offers that are irresistible to your target demographic, driving engagement and conversions.
Messaging: Create powerful, persuasive messages that attract and resonate deeply with your desired audience.
Client Pipeline: Design and implement funnels that effectively convert leads into customers.
Growth Cycle: Establish a repeatable, sustainable system to nurture and convert leads, enhancing customer lifetime value.
List Growth: Expand your reach by building a comprehensive list of potential clients through strategic marketing efforts.
Automated Client Follow-up: Automated response system that ensures every lead is nurtured.
Re-engage: Implement precise retargeting strategies to keep your brand top of mind and re-engage potential customers.
Value Content Matrix: Deliver consistently valuable content that educates and empowers your audience, building trust and authority.
(100% Free, No Obligation)
If you’re serious about supercharging the growth of your trade, you can’t afford to drown in ineffective marketing strategies or poor lead conversion.
Book your complimentary 45-minute ‘Apex Master Plan Consul’ with me today.
What’s achievable with your current marketing budget
What timeline you can expect for seeing results
The next steps to take (whether we work together or not)
The key ‘money pits’ to avoid in digital marketing
(100% Free, No Obligation)
You'll see your marketing dollars stretch further with our ROI-driven strategies
You'll feel confident in your marketing with our transparent, results-focused reporting.
You'll get a personalised marketing approach tailored specifically to tradies.
You'll see tangible improvements in lead quality and conversion within the first quarter.
You'll experience the ease of having all your digital marketing needs handled by one expert team.
(100% Free, No Obligation)
At Black Lion Digital, you partner with a team dedicated to transforming your business. Our experts are not just marketers; they are architects of sustainable growth.
We combine deep industry knowledge with cutting-edge marketing techniques to create customised strategies that drive real, measurable results.
Our commitment to your success is reflected in our hands-on approach, ensuring you feel supported at every step of your marketing journey.




(100% Free, No Obligation)

(100% Free, No Obligation)

Chat with Daniel Hersee, the mastermind behind Black Lion Digital. No sales gimmicks or slick talkers here—pinky swear. We dive deep into the mechanics of your marketing to identify exactly where it’s failing to deliver.
Why offer this treasure trove for free?
Simple. We’re not in the business of herding clients. We're here to build elite partnerships. This session helps us ensure we’re a perfect match. Not the right fit? No worries.
We’ll tell you straight up—with no hard feelings.
Custom-Tailored Offer Strategies
Learn how to craft offers that attract the best leads, not just more leads.
Rapid Conversion Boosters
Implement these levers to skyrocket your conversions quickly.
Consistent Customer Generation
Discover strategies for acquiring new customers all year round
Blueprint for Scalability
Get the framework to build your very own Apex system to scale your business efficiently.
Apply now for your session and start transforming how you attract and convert clients.
Not the right fit?
No dramas. We’ll be the first to give it to you straight.
(100% Free, No Obligation)
Please note: At Black Lion Digital, we prioritise forming long-lasting partnerships with our clients.
Because of this, we are very selective about who we work with. I, Daniel Hersee personally take these 'Apex Master Plan' consultations...
And I limit these to just 4 sessions each month.
During our call, we will jointly assess whether our services are a good match for your needs. Many business owners quickly recognise the substantial value of partnering with us and choose to continue.
However, if you decide we’re not the perfect fit...
That’s perfectly fine.
Thank you for your time!
You'll still leave with valuable insights and a step-by-step guide on how to generate new jobs automatically.
(100% Free, No Obligation)


(100% Free, No Obligation)
This 45-minute session is a deep dive into your current marketing strategies, pinpointing exactly where improvements can be made. We'll outline actionable steps to enhance your lead generation and conversion processes.
We specialise in marketing for tradies, offering tailored strategies that are proven to work specifically in your industry. Our focus is on achieving tangible results and building long-term partnerships.
We utilise advanced targeting and optimisation techniques to ensure that the leads you receive are not only more numerous but also of higher quality, significantly increasing your conversion rates.
We use transparent, data-driven metrics to track the effectiveness of your campaigns, regularly reporting back to you with the results and insights needed to further optimise our efforts.
(100% Free, No Obligation)